I've always had a desire and expectation for diversity, inclusion, and empathy within the communities in which I belong to. I attempt to bring this ideology with me in every project.

 

The word “user”, while effective, sometimes loses its true meaning. I think of users as I would my friends and family. When I conduct audience research, build a persona, or test a digital product, I view each in indivudal like someone from my community.

 

As designers, we’re inviting the communities we love to enjoy and adopt our prodcuts into their lives.